Market in Recovery.

With a market in recovery, the number of listings is increasing and home buyers are given more inventory to choose from. Real Estate experts suggest that 2014 will be a great year for real estate because of increasing demand.

It seems as though the real estate market is booming here in Charleston. In 2013, Charleston home sales reached an all time, five-year high, and house flipping in South Carolina increased by almost 16%. With the economy reaching stable ground, people are more confident in keeping their jobs, and because of this real estate is seeing a steady increase in big consumer purchases. Consumers are finding themselves with a strong urgency to buy because of the low loan rates and a high feeling of empowerment with employment opportunities increasing.

The housing market and economic health are tightly tied together, therefore we see people beginning to make bigger purchases as our economy begins to level out. Seabrook is no different, we expect 2014 to be a big year!

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Market Trends that will lead us into the New Year

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Even after the government shutdown, and a less than ideal economy standing, the housing market has made great improvements in the last months of the year. The housing market will see this increase continue through the end of the year and into early 2014. So despite the economic pitfalls, our housing market continues to chug along. Freddie Mac’s vice president, Frank Nothaft, says that the housing recovery should continue to absorb the economic shocks in stride and improve next year.

As of right now, the house price index has increased 12.8% since last year, which is the biggest increase since before the bubble burst. A slow increase in housing prices is not a bad thing though. To avoid another housing bubble burst, the increase is better left in a slow state. The prices are still relatively lower, but by the end of 2014, it is expected to increase enough to get everyone above water.

For buyers, this is the best market to buy in. Even though the inventory is tight, the buying market is looking at it’s best options now. There are plenty of good interest rates available for the interested buyer.

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Why Seabrook Island Real Estate?

It’s an interesting question. Why would you choose Seabrook Island Real Estate over national real estate brands such as Coldwell Banker, Century 21 or other local real estate agencies like Pam Harrington, or Akers Ellis?

National brands have preference in many situations because they are usually more trusted. It is simple marketing 101. Brand recognition generates a feeling of trust, especially if you’ve never bought in such a market before. Big branded companies put a lot of money into making sure that their agents are trained and educated on the current market and trends. These brand companies also put a lot of money into marketing and exposure. It’s natural that the question about how efficient Seabrook Island Real Estate can be for you.

Seabrook Island Real Estate prides itself on being more than just a brand. Seabook Island Real Estate is part of this community. Seabrook Island Real Estate has a leg up, so to speak, on national and other local real estate agencies because almost all of our agents live and work on the island. This real estate company is more than just your real estate agency, they’re your neighbors, they’re your bridge team, your golf partners, and your weekly dining group. This real estate company offers more than just basic information, when you choose our company, you’re choosing to hear it from the horse’s mouth. Who are you going to trust more, someone that visits Seabrook Island occasionally or someone who’s life is already here? When you choose us, you’re learning about the island from real islanders.

As for marketing and exposure, Seabrook Island Real Estate puts big money into trainings, and marketing. Our marketing staff puts tremendous effort in making sure that your listings and are getting maximum exposure and your options for buying are specifically geared towards your preferences.

So when you’re deciding on which agency to choose, and why, keep these things in mind. And most importantly, keep in mind that almost 90% of homes sold on Seabrook Island are listed and sold with us!

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This month in real estate…

Last month, Marketing Director, Kristina Skalak and Broker In Charge, Joe Salvo, traveled to Washington DC to promote Seabrook Island at the Ideal Living Resort and Retirement Real Estate Expo. Some 900 registrants from the metro area signed up to attend and about 50 other communities from the South East were represented.

It was a great opportunity to talk “one on one” with folks who are getting ready to retire to our part of the country. One thing quickly became clear, but not a surprise, to us as attendees visited our beautiful Seabrook Island booth. The big draw is our unbeatable combination of our Ocean Beaches, Privacy and proximity to Charleston.

They spent hours in very detailed discussions with attendees and came back with hundreds leads from potential Seabrookers with whom we will follow up. There is nothing better than face to face contact with prospects and we will be doing more of these shows in the coming year, while adding the new Seabrook Island branding messages at the same time.

In the meantime, the number of sales on Seabrook Island will grow for the fifth straight year in 2013. Right now Joe projects it to be up about 15-20% from 2012, with some 140+ closed sales versus last year’s 119. This is great progress from the low of 79 at the depth of the national recession in 2009 as we move toward getting back to annual sales of 200 plus.

That’s all for now!
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