The Seabrook Island Real Estate Marketing A-Team!

We are halfway through the 2017 sales year – a great time to introduce the blogging world to two key members of Seabrook Island Real Estate!

Kelly Butorac, our Marketing Coordinator, and Alesia Link, our Listings Services Coordinator, are rockstars when it comes to going above and beyond to provide our clients with first class, state-of-the-art real estate services. There are two words that ring true when it comes to clients’ real estate expectations. The first is “trust” and the second is “communication” – especially when it comes to listings their property. Kelly and Alesia’s commitment to keep Seabrook Island Real Estate continually ahead of the pack, by finding new and unique programs on behalf of you, our Seabrook Island clients.

Kelly+Alesia_DSC_1218_f1c1_Rszd-RGBAs just one part of her marketing responsibilities, Kelly has made us the Island’s Real Estate leader in using social media and the internet to market Seabrook Island as a whole, the Club and most importantly, each of our individual client’s properties. (Follow us on Facebook, Instagram, Twitter, Pinterest, Youtube and Private Communities!) Alesia is a new addition to our team (about two months ago) and is making her mark felt already through newly identified listing communication services. You will be hearing much more about these two as the summer and year goes on.

In the meantime, positive client reaction is making the first half of 2017 one of the best in a long time! As of mid-May, closed real estate sales are up some 35% over last year and our company’s average sales price is up some 40% over last year. In addition, pending sales, waiting to close, are also very strong for the rest of the spring and early summer.

I am signing off for the next 3 months! But there are two ways you can find out how things are going over the summer. Wait for the September Broker-in-Charge blog post or give me a call. I would love to give you an update!

Joe Salvo
Broker-In-Charge
843.768.7796 • jsalvo@seabrookislandclub.com

“Transaction” vs. “Transition” in Real Estate

83%! There were 41 closed sales on Seabrook Island in the first quarter this year and Seabrook Island Real Estate closed/sold 83% of them. People often ask why, year after year, is Seabrook Island Real Estate the overwhelming choice made by buyers and sellers? It could be great leadership? But that would be too simple an answer.

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More likely, it is because we believe we are helping our selling clients with a “transition,” not just performing a “transaction.” A “transaction” involves merely finding a buyer and writing a contract. A “transition” involves helping with every phase of a client’s real estate life, whether it is finding a way to scale back on treasure possessions that will not fit in the new location; providing professional photography to make their home look great to prospective clients; or walking clients gently through the difficult process of making repairs needed to get their home ready for sale.

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We’ve now arranged with a national service called “Everything But the House” (EBTH) to be the exclusive real estate company marketing their premier estate sale services on Seabrook Island. Learn more about EBTH here! In addition, we have added a new “Listing Coordinator” position to our Seabrook Island Real Estate staff to find even more ways to provide outstanding service to our loyal listing clients. Alesia Link has been hired to fill that position, and we welcome her to the Seabrook Island Real Estate team.

We also believe our is not only to sell, but also to welcome buyers “transitioning” to their new life as Seabrook Island residents and Seabrook Island Club members. It’s about the Seabrookers we help buyers to meet before they purchase a property. It’s about the experience we give them ahead of their purchase, using the Club amenities, the Lake House, meeting members of our various organizations or just walking the beach. We help them to quickly realize they have found just the right place.

To this overwhelming commitment to trust and service, you can add our database of over 20,000 prospects. Most of these individuals have been visiting Seabrook over the years, have asked us to keep in touch and are just waiting for the right time to “pull the trigger.” Our in-house Marketing staff provides consistent, continual follow-up through all social media outlets. (You can follow us on Facebook, Instagram, Twitter and Pinterest!)

By the way, 41 sales on Seabrook is 10 more than last year, or a 32% increase for 2017. Really a very good start! So if you are looking to make a “transition” for whatever reason, call your favorite Seabrook Island Sales Executive to list your property and we’ll make sure we meet all of your needs.

Joe Salvo
Broker-In-Charge
843.768.7796 • jsalvo@seabrookislandclub.com

New Marketing Projects: “How I spent my Summer Vacation” Part I

Since it’s “back to school” time, I decided to treat this issue as my initial essay project of the new school year – “how I spent my summer vacation.”

First, much of the time was spent implementing new marketing ideas for spreading the word about real estate opportunities on Seabrook. You’ll notice new kiosk stands housing real estate guides at both the Beach Club and the Island House. The good news is that these have been flying off the shelves into the hands of potential prospects.

I also spent Wednesday mornings over the summer hosting breakfast “meet and greet” sessions in the Island House for Seabrook guests looking to buy property. The attendees ran the gamut of our normal prospect pipeline – from first-time visitors to a couple from the Southwest who have been visiting Seabrook for 6 years. All the meetings were extremely positive and usually the longtime visitors were gushing to the new guys about what a great place Seabrook is!

Stay tuned later this month for “how I spent my summer vacation” – part II! Welcome back to those who have been traveling, and here’s to a great end of the year real estate market!

Joe Salvo
Broker-In-Charge
843.768.7796 • jsalvo@seabrookislandclub.com

Congratulations Seabrook Island Racquet Club!

World Class Women’s Professional Tennis will once again be held right here in Charleston. This weekend marks the qualifying rounds and the first two days of the Volvo Car Open (formerly the Family Circle Cup) on Daniel Island. The women’s premiere WTA professional event runs from April 2 – April 10 and has competitive tennis matches featuring female athletes from all around the world. We are lucky to have high-caliber play just down the round from Seabrook!

Last month the Volvo Car Open and United States Tennis Association (USTA) South Carolina named the Seabrook Island Racquet Club the 2016 Best Tennis Club in South Carolina! Nearly 2,000 members, fans and players voted. The award aims to recognize the best tennis club in the entire state. Congratulations to Mike Kiser and our entire team on the recognition!

For a full schedule of play and Volvo Car Open details, visit www.volvocaropen.com. And of course don’t forget to visit http://www.discoverseabrook.com/tennis.php (or click the Amenity tab above) for information on the Seabrook Island Racquet Club.

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Preparing for Sale

I’m sure you have noticed the large number of new homes being built on Seabrook over the past two years. That trend is continuing and it shows a high level of confidence in Seabrook’s future and in the general economic picture. For the first time in years we are even seeing a sprinkling of “spec” homes being built on Seabrook Island.

We have also tested the market by placing builder’s plans on certain unsold homesites and offering a package to prospective buyers. We have seen some success with this strategy.

While this is all good news, it also clearly places an even higher focus on the importance of “condition” as a selling point for older homes. A very high percentage of homes and villas currently for sale on Seabrook were built in the 1980’s and 1990’s. Many of these are on highly desirable homesites with magnificent views, since they were the earliest home sites chosen as Seabrook was developed. Many need varying amounts of upgrade to compete with newer properties.

As a full service company, Seabrook Island Real Estate is gearing up to help owners of these properties prepare for sale in hopes of reducing the length of time a home is on the market while increasing the final sales price. Having a comprehensive plan to prepare and update your property, in advance of offering it for sale, is crucial to lowering your stress level. It also gives you the best chance of selling it for the most money, in the least amount of time, and helps you to better compete with newer homes on the market.

If you are thinking of listing you property in the near (or even distant future), and are interested in learning more about the building a plan and team for preparing you property, feel free to call me or your favorite Seabrook Island Real Estate Sales Executive. We are also in the process of planning a Property Preparation Expo at the Club. The Expo will be an open forum showcasing a wide variety of experts in this field to help Seabrook property owners plan for the future.

Thanks as always for your continued support and business,
Joe Salvo

Announcing our #MakeItUniquelyYours Photo Contest!

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Proud to announce our #MakeItUniquelyYours photo contest!

This is your chance to show us how you make Seabrook Island Uniquely YOURS!

Enter on our Facebook pages, or visit our website www.discoverseabrook.com/news-and-media.php and add your pictures! You can also enter on Instagram or Twitter by simply hashtagging #MakeItUniquelyYours

Deadline to enter is October 15th. Winners will receive a Seabrook Island Gift Bag filled with goodies! Make sure to hashtag #MakeItUniquelyYours and VOTE for your favorite pictures!

End of Summer Update

Except for a weird two week period in early July, the Seabrook Island Real Estate market continued to be quite active over the summer. Right now there are 101 properties either closed or waiting to close in 2014, with almost four full selling months remaining in the year.

The most improved portion of the market is single family homes. In 2013, a total of 46 single family homes were sold, while in 2014 that number is already 44 and is on a track to be about 60 by year end. Villas are on track with 2013’s numbers, when 61 were sold. So far there are 46 villas either closed or waiting to close, again with four sales months remaining. Continuing on this track would mean an increase in residential sales of about 10% by year end. At the writing of this article, there were 91 single family homes on the market and 96 villas. This translates to about a year and a half supply, well down from the highs.

Sales of homesites are lower than last year with 13 sites closed or waiting to close. There were 30 closed homesite sales in 2013 and now 105 homesites on the market.

In the meantime, our marketing efforts and those of our Sales Executives continue to bear fruit, and your real estate company has generated the highest market share of sold properties in the history of the company. Real Estate produced a healthy profit for the first half of the year and helped to generate a significant increase in Club membership. We expect that to continue in the 2nd half based on the number of sales already waiting to close at this time.

A detailed comparison of the first half of the year shows that the Seabrook Island Real Estate market was in line with or better than our main competitor communities in the Charleston area and significantly better than competitors South of us in the Hilton Head/Bluffton markets. Inventory backlogs are also in line or better than in those markets.

As an added service to our current and future clients, Seabrook Island Real Estate is looking into programs to help owners of older properties, those built in the 1980s and 90s, to find ways to efficiently upgrade features of their homes in order to generate a higher return when they are ready to sell and to get their homes sold quicker. You will hear more about this in the near future!

Hope y’all had a great summer and as always, please feel free to call me to talk about the Seabrook Real Estate market.

Buying vs. Renting

Happy April everyone! We hope everyone had a good Easter holiday and start to spring! The island is buzzing with the new season starting. And the weather is finally starting to make it feel like summer. Welcome to everyone that is here visiting! And for everyone who isn’t here, you should come see us!

With tons of renters coming for the summer, long-term renting has become an interesting topic. Should you rent long-term or should you buy? Everyone comes to this question at some point in life. It’s no different on Seabrook. We have tons of amazing rentals here on the island, but we also have beautiful homes too. Throughout the US, the rising cost in rent has started to change the way people are investing their money. Low mortgage rates are starting to be a game changer, because why would you renew a lease when you could break even on a house in less time? Take into consideration the assets you gain with a home purchase, the appreciation of equity is a huge factor. Also, buying and then renting out your second home is a great way to make residual income. The biggest benefit for renting long-term is that you wouldn’t have to stay anywhere for an extended period of time.

But on an island like Seabrook, why wouldn’t you want to come and stay?

Thanks for reading! Be sure to comment!

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