Why Seabrook Island Real Estate?

It’s an interesting question. Why would you choose Seabrook Island Real Estate over national real estate brands such as Coldwell Banker, Century 21 or other local real estate agencies like Pam Harrington, or Akers Ellis?

National brands have preference in many situations because they are usually more trusted. It is simple marketing 101. Brand recognition generates a feeling of trust, especially if you’ve never bought in such a market before. Big branded companies put a lot of money into making sure that their agents are trained and educated on the current market and trends. These brand companies also put a lot of money into marketing and exposure. It’s natural that the question about how efficient Seabrook Island Real Estate can be for you.

Seabrook Island Real Estate prides itself on being more than just a brand. Seabook Island Real Estate is part of this community. Seabrook Island Real Estate has a leg up, so to speak, on national and other local real estate agencies because almost all of our agents live and work on the island. This real estate company is more than just your real estate agency, they’re your neighbors, they’re your bridge team, your golf partners, and your weekly dining group. This real estate company offers more than just basic information, when you choose our company, you’re choosing to hear it from the horse’s mouth. Who are you going to trust more, someone that visits Seabrook Island occasionally or someone who’s life is already here? When you choose us, you’re learning about the island from real islanders.

As for marketing and exposure, Seabrook Island Real Estate puts big money into trainings, and marketing. Our marketing staff puts tremendous effort in making sure that your listings and are getting maximum exposure and your options for buying are specifically geared towards your preferences.

So when you’re deciding on which agency to choose, and why, keep these things in mind. And most importantly, keep in mind that almost 90% of homes sold on Seabrook Island are listed and sold with us!

Seabrooker Ad_September 2013 issue_PDF

Thanks for reading! Comment below!

The continuing effects of the government shutdown.

After my last blog about the government shutdown and real estate world, the effect has continued to interest me.

This week, Fannie Mae and Freddie Mac have loosened up on the rules for the banks to approve mortgages. Before, Fannie and Freddie required that borrowers must verify their incomes with the IRS before being able to close on a mortgage. However, due to the government shutdown, the IRS has been having trouble getting through all of these verifications.

Now, Freddie and Fannie have decided to allow the lenders to do loan the money without waiting for the IRS to verify. To me, this raises some red flags and some banks agree. Many of the lending banks are concerned about the lack of IRS credibility for borrowers that claim to be making x amount of money from self employment income sources. For an economy that already has a low-risk attitude after the recent fiscal crisis, some lenders may decide to wait until the shutdown is over.

Wells Fargo, who originally said that they would wait until the shutdown was over to continue mortgage applications, has decided after Fannie and Freddie eased up on the rules that they would continue to push applications down the line without IRS verifications.

What this could mean for the economy is interesting. The risk is high, and after the bubble bursting and the real estate market taking a catastrophic hit, why would you cut down on procedures on an already sensitive market?

Just my thoughts, share yours!

Federal Housing Administration will continue to lend.

I’m sure that everyone has heard of the news this morning. With the government under a shutdown process, I decided to take a look into how that affects the current housing market.

As of Monday night, the House and Senate remained at a standstill over the funding for Obama’s new health care law, sending the government into a shutdown. Because of this shutdown, we’re seeing many federal run places take a hit. As of today, the Statue of Liberty, National Zoo, Grand Canyon and parks across the country will be closing its doors. The entire DC area is seeing massive door closings due to this indecision.

Luckily for us in the Real Estate world, it looks like the Federal Housing Administration (FHA) will not stop working on applications for housing loans like it previously said it would do. The Department of Housing and Urban Development has retracted its previous statement saying that they would completely shut down all applications. And given the fact that FHA will be working with a much smaller staff than the normal staff, 96% less actually, at least we aren’t seeing a complete shut down.

That’s all for now! Thanks for reading, and please comment!

This month in real estate…

Last month, Marketing Director, Kristina Skalak and Broker In Charge, Joe Salvo, traveled to Washington DC to promote Seabrook Island at the Ideal Living Resort and Retirement Real Estate Expo. Some 900 registrants from the metro area signed up to attend and about 50 other communities from the South East were represented.

It was a great opportunity to talk “one on one” with folks who are getting ready to retire to our part of the country. One thing quickly became clear, but not a surprise, to us as attendees visited our beautiful Seabrook Island booth. The big draw is our unbeatable combination of our Ocean Beaches, Privacy and proximity to Charleston.

They spent hours in very detailed discussions with attendees and came back with hundreds leads from potential Seabrookers with whom we will follow up. There is nothing better than face to face contact with prospects and we will be doing more of these shows in the coming year, while adding the new Seabrook Island branding messages at the same time.

In the meantime, the number of sales on Seabrook Island will grow for the fifth straight year in 2013. Right now Joe projects it to be up about 15-20% from 2012, with some 140+ closed sales versus last year’s 119. This is great progress from the low of 79 at the depth of the national recession in 2009 as we move toward getting back to annual sales of 200 plus.

That’s all for now!
Thanks for reading!