Last month, Marketing Director, Kristina Skalak and Broker In Charge, Joe Salvo, traveled to Washington DC to promote Seabrook Island at the Ideal Living Resort and Retirement Real Estate Expo. Some 900 registrants from the metro area signed up to attend and about 50 other communities from the South East were represented.
It was a great opportunity to talk “one on one” with folks who are getting ready to retire to our part of the country. One thing quickly became clear, but not a surprise, to us as attendees visited our beautiful Seabrook Island booth. The big draw is our unbeatable combination of our Ocean Beaches, Privacy and proximity to Charleston.
They spent hours in very detailed discussions with attendees and came back with hundreds leads from potential Seabrookers with whom we will follow up. There is nothing better than face to face contact with prospects and we will be doing more of these shows in the coming year, while adding the new Seabrook Island branding messages at the same time.
In the meantime, the number of sales on Seabrook Island will grow for the fifth straight year in 2013. Right now Joe projects it to be up about 15-20% from 2012, with some 140+ closed sales versus last year’s 119. This is great progress from the low of 79 at the depth of the national recession in 2009 as we move toward getting back to annual sales of 200 plus.
That’s all for now!
Thanks for reading!